I started my career in marketing and never looked back, because I fell in love with every company, every problem, every team trying to build something that mattered. I worked with Apple, Google, PayPal, Samsung, Expedia, Unilever, Ray-Ban, and dozens of other technology companies across North America, Latin America, Europe, the Middle East, Russia, Asia-Pacific, and Australia. SaaS, fintech, luxury, telco, FMCG, airlines. Six continents, hundreds of millions in revenue, every market condition imaginable. I was obsessed with growth, with impact, with what becomes possible when the right strategy meets the right moment.
Then I met AI. And everything shifted. I started paying attention to something the industry was systematically, almost willfully, ignoring. AI was accelerating faster than any framework for governing it. The products being shipped had real consequences for real people, and almost no one building them had serious accountability structures in place. I've sat in enough rooms with C-suite leaders, board members, and executives from across the world to feel in my bones when an industry is speeding toward a reckoning. This one is. And it's coming fast.
So I stopped advising from the sidelines and started building from the inside. AI With Heart is the company I founded because I couldn't not. Lumovra is the first product. AI safety isn't a talking point for me. It isn't a trend or a compliance checkbox. It is where my heart lives. It is the reason I wake up fired up every single morning, the reason every hour of work feels like it counts.
I have strong opinions, relentless passion, and an unshakeable belief that the most important companies being built right now are the ones with the courage to ask harder questions than everyone else. I intend to be one of them.